Cycling beats golf in the new world of networking
While it would be very easy to put forward an argument that in fact this is just a migration of the same people moving to a healthier...
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Contributors
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Flint Hyde - Consumer Archive
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Why the world's top golfer can suddenly leave Adidas for Nike
Surely there can't be many sports where the World Number1 ranked player is sponsored by both Nike and Adidas, especially at a time when...
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Hone Morihana
Fitbit Opens Headquarters In Dublin, Hires Managing Director
It is always encouraging to see an exciting US brand creating jobs in Europe. However, given Apple's recent 13bn Euro fine by the EU...
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Janitors
Under Armour Names Amazon Exec New CMO
It's rare but always a breath of fresh air to see brands taking talent from outside the sporting goods industry. Firmly believe that it...
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How Under Armour Hopes To Steal Nike's Thunder At The Rio Olympics
A very interesting article that looks at the changes around Rule 40 for marketing during the Olympics and the opportunities it presents...
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