News & Blog
After a 15+ year absence, Puma is re-entering Basketball, a clear intention to target and disrupt the core of North American sport?
Puma SE at its Capital Markets Day revealed intentions to re-enter the performance basketball category.
unknownx500
A really sensible acquisition from Pentland, adding another sport to their portfolio of active brands. A really strong and exciting brand...
unknownx500
A really clever advert promoting Specialized e-bikes and a glimpse of why they are becoming so popular with both beginners and...
unknownx500
An acquisition by Helly Hansen which seems to make a lot of commercial sense on many levels, broadening its offer in sailing to...
unknownx500
Martin Hesketh
A really interesting and insightful interview with President of Adidas North America. He gives some insight into their planned expansion...
unknownx500
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