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Lululemon Athletica and 7mesh announce partnership

Smart move by both Lululemon and 7mesh to help push the boundaries of innovation with a deal which seems to makes sense on many fronts.

Lululemon Athletica and 7mesh Industries have announced a strategic partnership to co-create and push the boundaries in advanced...…

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New Outdoor: On the Search for New Target Groups

A really interesting commentary on the changing outdoor apparel scene and it's search for new audiences. 

the classic outdoor brands need to reinvent themselves to be able to continue to score points with the urban audience.


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