News & Blog

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Why Adidas is Turning to Robots in Germany and the U.S.

It will be interesting to see in the future if this really was about speed or is it simply cutting costs, cutting jobs, or a perhaps the...

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Red Bull and GoPro ink exclusive global partnership

Not unexpected but finally announced partnership between Red Bull and GoPro is certainly very exciting for the world of content and...

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Interview with Saucony's President, Patrick O'Malley

Given his credentials, I am sure headhunters will have been circling Patrick O'Malley for some time so this is a Shrewd internal...

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Why Nike’s Diversity Disclosure Is Just the First Step

Following on from the positive diversity news from Nike yesterday, Forbes takes a look at the next steps for many of these workplaces

Demographic statistics alone will tell us something about the state of these efforts, but they don’t tell us how different populations...…

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Adidas Sets Online Business Lifestyle Magazine

A really interesting new concept from Adidas combining staff engagement, brand building and thought leadership...really worth taking a...

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Fitbit continues to dominate Apple in wearables

Some interesting numbers and comparisons in this article about the wearables battle...not least the difference between US and Europe from...

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