Under Armour Names Amazon Exec New CMO
It's rare but always a breath of fresh air to see brands taking talent from outside the sporting goods industry. Firmly believe that it...
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How Under Armour Hopes To Steal Nike's Thunder At The Rio Olympics
A very interesting article that looks at the changes around Rule 40 for marketing during the Olympics and the opportunities it presents...
Nike to Stop Making Golf Equipment
Nike is feeling the effects of Tiger Woods being out of action all season together with no longer being at the peak of his powers, with...
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