UK supermarkets: Why don't they sell more British food?
A thought provoking article surrounding the reliance of foreign imports in the food industry. The UK imported a staggering £38.5bn worth...
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Under Armour To Sponsor Real Madrid
A Real coup by Under Armour and also a real statement of intent....
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Under Armour is reportedly in negotiations to replace Adidas as the kit provider for Real Madrid in what would rank as the highest-value...…
Under Armour prepares for battle in the UK
Good to hear. As someone who recruits in outdoor and sporting goods the size of UA's business is very obvious, but so is the lack of...
Felt bike brand bought by ski maker Rossignol
Very sensible move by Rossignol, it'll be interesting to see how this progresses.
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Cycling is a very natural extension of Rossignol’s business, given its overlap in participating geographies, consumers and distribution...…
Adidas creates swimwear range made from recycled ocean plastic
With Nike and Patagonia winning awards for their commitment to sustainability last week and now Adidas expanding it's use of recycled...
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