Interesting column on outdoor clothing and it’s many guises. As a consumer and someone who spends a lot of time in and around outdoor apparel brands the balance between selling more product and keeping your brand identity is a fascinating one. Especially when that same branded jacket is worn by both the avid mountaineer and the avid pub-goer.
But what exactly is the outdoors? Stripping away all the nonsense advertising and branding, the outdoors is just anywhere that’s outside. So we’re talking about fresh air, nature, exercise, health... Climbing Mount Everest is a much more extreme example of “outside” than a walk along the banks of the Rhine.
http://www.ispo.com/en/trends/id_77130788/who-really-needs-outdoor-clothing-.html
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