Rossignol must have confidence in their existing ski distribution network to take head on, an array of already established US mountain bike manufacturers.
If you think the mountain bike market is too competitive to break into, think again. Rossignol Group plans to try their hand in the ever-evolving bike market in 2018. Rossignol, which recently acquired Time Sport and Felt Bicycles, is set to launch its first line of Rossignol-branded mountain bikes next spring. After announcing the purchase of Felt this year, the France-based ski manufacturer said it would work with the company to develop the line, which will be distributed through Rossignol’s ski retail and ski rental retailers.