Having worked on some assignments with an e-bike focus in the first half of 2017 this comes as no surprise. Some interesting and well reasoned thoughts as to why, as well as a strong insight in the cycling market in Germany.
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While Germans are hesitant to buy when it comes to bikes, the news around e-bike sales is nothing but good for the bicycle industry. The bicycle industry association estimates that around 540,000 e-bikes have already been sold through dealerships in the first half of 2017.
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