A really sensible acquisition from Pentland, adding another sport to their portfolio of active brands. A really strong and exciting brand in Endura with a lot of growth potential, will be interesting to see how they progress.
The acquisition is part of Pentland’s brand portfolio development programme which looks for high potential, high growth brands, that it can invest in over the long-term.
https://cyclingindustry.news/mitre-and-speedo-parent-pentland-acquires-scotlands-endura/
