A really sensible acquisition from Pentland, adding another sport to their portfolio of active brands. A really strong and exciting brand in Endura with a lot of growth potential, will be interesting to see how they progress.
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The acquisition is part of Pentland’s brand portfolio development programme which looks for high potential, high growth brands, that it can invest in over the long-term.
https://cyclingindustry.news/mitre-and-speedo-parent-pentland-acquires-scotlands-endura/
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