More consolidation in the performance apparel sector with an interesting move by Amer Sports to strengthen its Northern European presence and further enhance its soft goods offering. This, hot on the heels of Helly Hansen's acquisition of Musto and Icebreaker to VF... What next?
Amer Sports Corporation has acquired all the shares and related businesses of Peak Performance AB from the Danish fashion company IC Group. Based in Stockholm, Sweden, Peak Performance is a leading premium sports fashion brand with net sales of DKK 1,079 million (approx. EUR 145 million) and EBIT of DKK 123 million (approx. EUR 16.5 million) in the last 12 months. As a result of the transaction, the approximately 300 Peak Performance employees will become part of the Amer Sports Group.